Pricing

One plan. No surprises.

Marketplaces charge $50–$300 for a single cold customer you share with three other contractors. Inlay is $19 a month, flat — for unlimited customers who came looking for you.

The only plan

$19/mo

Flat. No per-lead fees, no tiers, no surprises. Less than a single lead from Angi or HomeAdvisor.

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For scale: one HomeAdvisor kitchen lead runs $60–$100 — shared four ways.

Everything included

Financing estimator widget — unlimited estimates, unlimited visitors
Lead capture — name, email, project size, financing type, credit tier
Automated email follow-up — three touches under your business name, every word editable
Lead dashboard — filter by status, financing type, and credit tier
Lender routing — estimates route to Figure and other financing partners by project size and credit tier
Custom lender programs — plug in your own dealer or lender relationships
Works everywhere — WordPress, Squarespace, Wix, Webflow, custom sites

The math

Do the math against your customer sources

You’ve probably paid for customers before. Here’s how a month of Inlay stacks up against the alternatives you already know.

	InInlay	Lead marketplaces	Paid search
Cost	$19/mo flatunlimited leads	$50–$300 per lead	$150+ per lead after ad spend
Lead temperature	Warm — they priced a project on your site	Cold — browsing a directory	Lukewarm — clicked an ad
Exclusivity	Yours alone	Sold to 3–4 contractors	Yours, if they convert
Budget context	Project size + credit tier attached	None — you qualify them by phone	None
Follow-up	Automatic — 3 emails under your name	You, racing 3 other bidders	You, manually
Financing angle	Built in — monthly payment shown up front	None	None

Marketplace and search figures are typical published ranges for remodeling categories.

FAQ

Fair questions

Anything else? Email team@getinlay.com — you’ll get an answer from a human who’s hung drywall.

How long does installation really take?

One script tag, pasted where you want the estimator to appear. The median contractor goes from signup to a live widget in 9 minutes. We have step-by-step guides for WordPress, Squarespace, Wix, and Webflow; on a custom site, paste the snippet before the closing </body> tag.

Will it work on my website?

If your site can embed HTML — and every major builder can — Inlay works. The widget matches your page width automatically and looks right on phones, where most homeowners will use it.

Which lenders do estimates go to?

Home-equity estimates route to Figure and our other financing partners; pay-later options route to point-of-sale lenders. Routing considers project size, credit tier, and product type, so homeowners land with a lender likely to approve them. If you already have a dealer or lender relationship, add it as a custom program and we’ll route to it first.

Who do the follow-up emails come from?

Your business name — never ours. Homeowners see “Acme Remodeling,” not “Inlay.” You can edit every message in the sequence, change the timing, or turn any touch off. Replies land in your dashboard and can forward to your inbox.

Is the estimate a real quote?

No, and that’s deliberate. The widget shows estimated ranges based on the homeowner’s inputs — not binding quotes and not offers of credit. Real rates come from the lender after an application. Showing honest ranges keeps you out of promises you can’t keep.

What happens if I cancel?

Cancel anytime from your billing page — there’s no contract and no cancellation fee. Your widget deactivates at the end of the billing period, and your lead data stays exportable for 90 days after that.

Will the price go up on me?

Not for you. Sign up at $19/month and you keep $19/month for as long as your account is active — even when the list price rises for new customers.

Ready to close more jobs?

Join remodelers using Inlay to offer financing, capture leads, and follow up automatically — all for $19/month.

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No contracts
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